![]() ![]() Viewing “Dance Tonite” from a standard desktop or mobile device? Fine-just pull up the site on your browser, sit back, and watch the dance party (in third person, or click to jump in and out of a first-person POV). Likewise similar to a responsive site, the “Dance Tonite” experience (and WebVR experiences in general) don’t break if you don’t have a perfect set of specialized equipment. There’s no app to download, there’s not even a special headset if you don’t want one-all you need is a URL and a browser, just like a responsive site! I like to describe WebVR as the “responsive design” of VR: Where previous VR experiences had to be downloaded as a game or app, WebVR is an open standard that lets creators work with a single codebase to have their experiences accessible on any browser-enabled device. So how’d they do it? With a new technology called WebVR, that (as the name suggests) puts high-quality VR experiences within a standard web browser. With “Dance Tonite,” LCD Soundsystem has returned to the music scene with a new experience that’s immersive, collaborative, and-unlike Gorillaz AR-can be viewed without downloading an app. “Dance Tonite” turns the concept of a music video on its head-returning it to an experience much more like a live show-where there is no director calling the shots, the actors aren’t hired guns, and the experience is unique every time.Īrtists have made their craft interactive before (see the recent AR app from Gorillaz), but LCD Soundsystem went a step beyond with “Dance Tonite.” By allowing fans to create their own dancer groups, “Dance Tonite” succeeds in being interactive, but by making that interactivity lasting, “Dance Tonite” becomes truly collaborative: the dancers you create stay in the experience for others to see. When you watch “Dance Tonite,” though, these filmic elements have been eschewed to make way for the empathetic experience of a collaborative, ever-changing party where the viewers and fans not only watch the experience, but also help create it. There’s a storyboard, hired actors, and a narrative that doesn’t change the next time you or anyone else watches it. Most music videos are produced like short films. Related: How to get started with VR interface designĭepending on your device, you can experience “Dance Tonight” by making dance moves yourself, watching from the perspective of one of the dancers, or watching the dance party from a unique POV that travels from room to room. Built in collaboration with Google’s Data Arts Team, the “ Dance Tonite” experience lets you move between rooms filled with dancing 3D shapes, ending with a vast roomless expanse of fan-created dancers. Leading up to the full album release on September 1, LCD Soundsystem released the second single, “Tonite,” along with a special VR dance party. ![]() If room-scale VR, despite all its cons, provides us a more immersive experiencee we believe that is worth trying.Six years ago LCD Soundsystem crushed the spirits of fans everywhere when they announced they’d be playing their final show.īut then this month they dropped a new album, American Dream, so I guess we can forgive them? In the end, Virtual Reality is all about immersion. ![]() Nevertheless, the fact that the brands like HTC and Oculus started to develop Room Scale VR shows that it’s a product worth time and effort and they believe in its success. On the other hand, there you can always find some pros and cons. Also, it is expensive, difficult to transport and allows to experience room-scaling for only one person at once. ![]() Especially those who live in a big cities. The possibility to walk in VR requires space and some people don’t have spacious rooms for a safe VR walk. However, there were some argues lately weather it’s necessary for VR or not. It definitely adds more excitement to VR experience. Imagine an opportunity not only experience other world, but hold possesions with your own hands or walk and explore Virtual Reality on your own. Olorama provides the unique professional solution for cinematic VR experiences with scents… ![]()
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